“Clean beauty” has become ubiquitous in the cosmetic industry. It refers to products that are free of harmful chemicals or ingredients. In addition to being nearly impossible to be an industry leader without incorporating clean beauty into your business, embracing it is also incredibly difficult.
Among leading beauty product retailers such as Sephora, Ulta, and Target, to name a few, you’ll notice it’s pretty standard.
Further, sustainability is often associated with clean beauty and cosmetic packaging. Combining these two factors is a powerful way for cosmetic companies to attract environmentally aware consumers and generate strong brand loyalty.
Advantages of Sustainability in Cosmetic Packaging
Reduced carbon emissions, localized supply chains, and right-sized packaging can all be part of sustainable packaging.
1. Reducing Carbon Emissions
Most climate change discussions focus on carbon emissions (and other greenhouse gasses). Your cosmetic brand can be more sustainable if you cut emissions during every step of the printing and packaging process.
Our efforts include the following:
- Using renewable energy instead of fossil fuels.
- Reducing the use of plastic and petroleum-based products.
- Partnering with other companies committed to sustainability.
2. Localize Supply Chains
Longer supply chains are inherently carbon emission-heavy. The further cosmetic products or packaging travel, the more greenhouse gasses are pumped into the atmosphere. By sourcing packaging from local manufacturers and regional forests, you can curtail carbon emissions while avoiding some of the recent challenges affecting global supply chains—saving you time and bypassing costly delays.
3. Renewable Substrates & Biodegradable Alternatives
Cosmetic packaging is overwhelmingly made of paperboard, especially folding cartons.
When timber is sourced from sustainably managed forests, it makes for an especially renewable product. Paper-based packaging manufactured by a Forest Stewardship Council-, Sustainable Forest Initiative-, or Programme for Endorsement of Forest Certification-certified manufacturer is more likely to be responsibly managed.
Alternatively, you can use sugarcane bagasse, hemp, cotton, or casein packaging. Cosmetic brands also commonly use post-consumer recycled paper.
Labels and packaging should include messaging stating “Packaging derived from sustainably sourced materials” if you use these more sustainable options. In this way, consumers can see you are a brand committed to sustainability, creating brand loyalty.
4. Right-Size Packaging
A right-size product package is easy to ensure your products are protected and secure by using only enough material. Eco-conscious consumers may view excessive air pockets and layers as wasteful.
Cosmetic Packaging Aligned with Sustainability
Sustainable cosmetic packaging can take many forms, allowing your brand to become a market leader.
For example, Lauren Conrad recently transitioned toward greater sustainability in design with a commitment “to creating beautiful products that are clean, environmentally friendly, ethically sourced, and vegan so you can feel good about what you’re putting on your skin.”
This process develops environmentally friendly packaging alternatives. In the case of Lauren Conrad, she has implemented a more earthy or natural look that immediately communicates the brand’s commitment to environmental conservation and sustainability through the fibers of the substrate.
The possibilities are endless. By embracing sustainability, your cosmetic brand will stand out along with eco-friendly consumers who are eager to make purchases from companies that believe in creating a cleaner, greener environment as much as they do.
Conclusion
In the cosmetics industry, cosmetic packaging boxes are one of the essential marketing tools. One of the most influential ways to persuade consumers is by giving them helpful information about the product. Product packaging is not only used to display brand and product information but can also serve as a means of attracting customers to a product. Due to this reason, having a unique and eye-catching packaging design for your products can indeed increase the awareness of your brand.
As a cosmetic packaging box manufacturer, we constantly innovate to improve our product’s functionality and aesthetics. There are several ways to create highly creative cosmetic boxes by combining packaging colors, illustrations, structures, and many other design elements in a highly creative manner. Such designs can allow brands to break through the intense competition in the marketplace today thanks to highly creative cosmetic boxes. The advent of many innovative and unique packaging boxes has continually brought us many surprises over the past few years.
For a brand to significantly impact marketing in the future, they need more than just a well-designed cosmetic packaging box. It is important for a brand to take its packaging to a new level if it wants to connect with its customers and use it to tell its brand story in a compelling way. Still, you need professionals to help figure out some cosmetic packaging solutions to achieve the goal.